electronic shopping has increased in recent years increasingly. people who use this channel as an instrument of marketing and selling of goods, understand that consumers do not only focus on timely delivery of goods. but they are also looking for new and different products. thus, the marketers and companies must understand the innovative elements that effective on consumer purchases. in the pre...

Pioneered by American economist Paul Samuelson, revealed preference theory is based on the idea that the preferences of consumers are revealed in their purchasing behavior. Researchers in this field have developed complex and sophisticated mathematical models to capture the preferences that are “revealed” through consumer choice behavior. This study of consumer demand and behavior is closely ti...

During the early and middle 19th century, the Trans-Mississippi West experienced a period of significant economic and social transformation. Economic expansion during this period was characterized by town building; commerce over the Santa Fe, Oregon, and other trails; railroad construction; mining; and the development of a significant river commerce. At the same time, Native Americans from the ...

Immersive virtual reality techniques present new opportunities for research into consumer behavior. The current study examines whether the increased realism of a virtual store compared to pictorial (2D) stimuli elicits consumer behavior that is more in line with behavior in a physical store. We examine the number, variety, and type of products selected, amount of money spent, and responses to p...