Annotation. The spread of globalization and marketing during the last century triggered the proliferation of advertising genres. The goal of advertisements is to persuade consumers to act or think in a textually determined way in order to boost sales of particular commodities and services. In order to capture attention, convey the message and persuade the consumer, advertising texts use a range...

Recently, using a limit schema, we presented an analog and machine independent algebraic characterization of elementary functions over the real numbers in the sense of recursive analysis. In a different and orthogonal work, we proposed a minimalization schema that allows to provide a class of real recursive functions that corresponds to extensions of computable functions over the integers. Mixi...

The UK-EU relationship has been depicted as awkward, and Brexit represents the pinnacle of this strangeness. This paper uses Complex Adaptive Systems framework Containers, Differences, Exchanges (CDE) model to understand a turning point in system-wide pattern from differentiated integration disintegration. Also, accordance with post-functionalist theory, article argues that ‘constraining dissen...

The paper explicates the concept of innovation through the lens of social action. It is argued that the term ‘innovation’ carries within it certain semantic contradictions that cannot be resolved without recourse to the theory of social action underlying the process of innovation. By revisiting a number extant concepts and applications within innovation studies and unpacking these in the light ...

This paper addresses the conditions underlying a realistic integration of Humanities in the training of doctors. By considering the progressive reduction of modern medicine to a merely quantitative and functionalist science as well as the ongoing anti-humanistic trend, we argue for a different way to conceptualize the insertion of Humanities in medicine. Specifically, if they are responsibly or...