In Today’s quality- based competitive world, known as knowledge age, customer attraction is of ultimate importance. In respect to the slogan “customer is always right”, customer relation management is the core of an organizational strategy playing an important role in four aspects of customer identification, customer attraction, customer retaining, and customer satisfaction. Commercial organiza...

There is an increasing use of modern information technology (IT) in nearly all parts of business life – and inter-organizational relationships are no exemption from this. However the role of IT in relationships is not really understood so far. In this paper we analyze the role of IT in relation to customer satisfaction in business-to-business relationships. We argue that the way in which a cust...

Implementing e-business systems on supply chains has been predicted to lead to closer inter-organisational (IO) relationships. Adopting a qualitative and exploratory approach, we conducted a preliminary interview study and a comparative case study that sought to surface more specifically the underlying dynamics of how e-business systems affect IO relationships. In total we conducted 75 intervie...

there are different approaches to business model categorization. [5] in a point of view, the e-business model patterns can be categorized to content provider, direct to customer (d2c), full-service provider, intermediary, shared infrastructure, value net integrator, virtual community, and whole of enterprise.

The rapid growth of the Internet and associated technologies has created a new business environment. Ecommerce can offer personalization, high quality customer service and improved supply chain management. The success of e-commerce strongly depends on building and maintaining trusted customer relationships. The retention of customers is extremely important to the longevity of an organization. C...

The growth of business-to-consumer (B2C) ecommerce has gained a lot of attention among SMEs. Most B2C firms are turning their attention on how to retain new customers and are left in a situation to compete with larger firms. This paper aims to examine the impact of E-Commerce Customer Relationship Management (ECCRM) in a small business firm that engages in B2C ecommerce. Drawing upon the theori...

Mobile environments are becoming one of the major interests for the marketing researchers and discovering a way to perform effective marketing activities in such environments is a priority task for many business organizations as we are entering an "always-on" society where people can interact "anytime" and "anywhere". Interest in the concept of "interactivity" has emerged in online environments...

The main objective of the paper is to investigate customer treatment, financial efficiency and supporting customer services with modern banking technology in financial institutions. The customer orientation and business performance of financial institutions targets customer services to maintain long term mutual relationships. The findings of the study has direct practical relevance for the bank...

E-banking (electronic banking) is the modified business banking toward E-business (electronic business) banking that actually uses the electronic communication channels such as internet, phones, cell phones and the like. By using this method, the demands of customers such as time independent and high flexible actions are satisfied. In this process, marketing is so important because guiding cust...

a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...