To examine how the CSR activities facilitate a company’s brand-building process and useful in building its Brand Equity i.e., Firm-Based (FBBE). Methodology: For present study, responses have been elicited from sample of 69 company executives. Multi-stage sampling (method random sampling) is used study to select The collected dataset analyzed through SPSS (version 25) AMOS 24) software. Cronbac...

Brilliant brand images have become increasingly essential to the longevity and popularity of products in today’s marketplace. Although much research has covered the theoretical aspects of brand image, little has focused on the actual techniques used to create successful brand images and the criteria by which brand images should be judged. By comparing the brand image of the Magical Gatherings v...

The current study aims to empirically explore consumer perceptions of corporate social responsibility (CSR) programs and their effects on brand image, trust, positive word mouth in the context Indian banking. A non-random sample technique was used, 328 valid responses were obtained for study. Confirmatory factor analysis (CFA) structural equation modeling (SEM) used analyze proposed model. Acco...

Tujuan penelitian ini adalah untuk mengetahui pengaruh social media influencer, Brand Awareness dan Image terhadap keputusan pembelian pada MS Glow. Metode yang digunakan dalam metode kuantitatif. Populasi santriwan santriwati Pondok Pesantren bahrul ulum tidak diketahui jumlahnya. Sedangkan jumlah sampel sejumlah 100 dengan menggunakan rumus lameshow. Data dikumpulkan kuisioner, selanjutnya d...

Background. Today, management and development of sports brands are not only limited to sports goods, teams and leagues, but also recognized by professional and elite athletes. Objectives. So, the purpose of the present study is to analyze awareness of the components of personal brand image of male and female national team athletes and Taekwondo elite players of Iran. Methods. This study is ap...

Corporate Social Responsibility (CSR) programs are considered crucial as they facilitate effective communication with customers and potential customers, while also fostering stronger bonds between companies. This journal article investigates the impact of in Media on Brand Advocacy Behavior, mediated by Customer Engagement (CE), Company Identification (CCI), Trust. The study involved a sample 2...

This study explores the relationship among brand equity, brand relationship and repurchase behaviors. The study uses brand equity as an independent variable to investigate the relationship between brand relationships and repurchase behaviors, taking the consumers of the top three chain store supermarkets in Taiwan as the objects of empirical analysis. The major findings of this study include: c...

Technological developments and globalization have led to scientific controversies associated with advanced technologies, and increased risk of ecological damage. The uncertainty factors of “risk society” have increased the complexity of modern life. Numerous sources of uncertainty are unidentifiable to the public. Corporate Social Responsibility (CSR) refers to the task of reducing the uncertai...