Cosmetics have become a necessity for society, especially women. The country that is currently famous its cosmetic products South Korea. Korean product in Indonesia Nature Republic. In 2019, republic's sales experienced very drastic decline. Strategies can be used to increase are Brand Ambassador and Personality. method this research quantitative methods. This uses descriptive with approach. A ...

Purpose This study aims to investigate how business-to-business (B2B) companies build brand personality via the products they provide and their interactions with customers. Design/methodology/approach A multiple case study, which spans 10 years, investigates interviews, observations, workshops document analysis two fast-growing B2B selling industrial equipment manufacturers personality. Finding...

BACKGROUND The Framework Convention on Tobacco Control calls for the elimination of tobacco advertising, promotion and sponsorship. To test whether tobacco packaging functions as advertising by communicating attractive and distinctive brand attributes, we explored how young adult smokers and non-smokers interpreted familiar and unfamiliar tobacco brands. METHODS We conducted an on-line survey...

The research paper aims to identify significant factors affecting towards the Social Media Marketing which can influence and affect the Brand Image of organizations in the hospitality sector. The identified factors include the following; 1. Positivity, 2. Consistency, 3. Differentiation, 4. Personality, and 5. Engagement Opportunities on Social Media. A framework was developed to highlight the ...