نتایج جستجو برای: brand orientation and entrepreneurial orientation

تعداد نتایج: 16845227  

Journal: :IJEBR 2011
Vanessa Ratten

This paper examines the behavior Australian youths have toward mobile banking. Social cognitive theory is the theoretical framework in which a conceptual model is empirically tested. The conceptual model includes five constructs (media, modeling, outcome expectancy, learning orientation and entrepreneurial orientation), which are proposed to influence an individual’s intention to adopt mobile b...

Journal: :Journal of Business and Management Review 2022

Micro, Small and Medium Enterprises (MSMEs) contribute to the Gross National Income (GDP) up 40% creation of new job vacancies. Based on 25% total number MSMEs in Indonesia cannot produce during pandemic. In addition, internal problems such as lack business knowledge, IT updates, low understanding market make most have firm performance. Firm performance is an important part a company observe ev...

2013
Mighri Zouhayer

Today, no company is safe from forces and pressures, which are exerted on it, because of a significant number of the requirements in particular as regards competitiveness, the need for change, or the crises, the deregulations and the cost of energy. To face this news gives, the company must reconsider its behaviors and its practices to renew itself, to open out and reinforce its international p...

2017
Aneta M. Przepiorka

The presented study focused on different stages of the entrepreneurial process. The first group comprised those starting a new business and the second group those who have been through the whole process of creating a new business and have now been operating in the market. The general aim of the article was to examine the relationship between action orientation, hope, goal commitment, entreprene...

2013
Anabel Fernández-Mesa

Abstract Firms that partake in export activity are entrepreneurial in nature because exporting firms would benefit by proactively seeking new markets, engaging in innovative action to meet local market’s needs, and be able and willing to take risks by venturing into previously unknown markets. While prior studies have looked at the importance of entrepreneurial orientation, organizational learn...

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