Modern city brand trends aim to position cities according the interests of their stakeholders; in case university students, it is necessary identify factors that determine choice a city. Consequently, this study applied an exploratory model allowed researchers validate and characteristics influence process major Colombian cities. The partial least square statistical analysis methodology was use...

The purpose of this paper is to examine evolutionary processes of sectoral systems of innovation in catch-up situation. The main findings are: market catch-up of China’s self-owned brand cars expanded from low to high end market segment. Changes of the five building blocks of innovation system of China’s car industry drove the market catch-up since 1980’s. The five building blocks are: market d...

Intense global competition in the tourism industry forces destinations to develop strong, unique and competitive destination brands. This is not an easy task since the sector is extremely fragmented and many images are beyond their control. This working paper explores the concept of destination brand communities which provides a platform for facilitating connectivity, trust building and decisio...