BACKGROUND: Prosmoking messages, delivered through marketing and the media, can reach very young children and influence attitudes and behaviors around smoking. This study examined the reach of tobacco marketing to 5 and 6 year olds in 6 lowand middle-income countries. METHODS: Researchers worked one-on-one with 5 and 6 year olds in Brazil, China, India, Nigeria, Pakistan, and Russia (N = 2423)....

The purpose of this research is to know the influence brand awareness, image, and social media marketing on bicycle purchase decision. Researcher took a sample from buyer using Google Form with total 200 respondents. Data analysis conducted by researcher Smart-PLS version 2.0 program PLS (partial least square) which an alternative form SEM (Structural Equation Model), in study used determine ex...

Startr merupakan bisnis branding baru yang khusus melayani UMKM dengan menawarkan jasa brand identity, packaging dan sosial media management. Penelitian ini bertujuan untuk mengetahui bagaimana cara merancang activation efektif serta promosi tepat meningkatkan awareness Startr. Metode penelitian digunakan adalah menelusuri data sekunder berupa buku jurnal, pendekatan kuantitatif kualitatif mewa...

The Indian retail space is seeing a clutter of competitive retail brands today and the customers are becoming more fragmented in their specifications and choices. The marketing environment is becoming more challenging to the retailers and the brand owners. In this context, this study attempts to formulate a discriminant equation on the basis of some established predictors and separate the segme...