a r t i c l e i n f o Brand alliances in the business-to-business domain are becoming increasingly popular. This study investigates the impact of context-related effects on the formation of evaluation perceptions in B2B brand alliances. Assimilation and contrast effects represent the conceptual framework. Employing an experimental design we test the influence of two contextual factors on a rang...

Scholars are interested in exploring strategies for better business-to-business (B2B) brand management because several strategic benefits of having a stronger B2B brand have been revealed. Contributing to this stream of research, this dissertation applies the concept of multiple strategic orientations for the purpose of improving B2B branding. The collective role of the brand, market and entrep...

The electronic commerce for Small and Medium Enterprises on the part of Business-to-Business trade is experiencing difficulties due to the nature of the processes involved. SMEs fail to penetrate the B2B market due to lack of understanding, lack of finances and lack of IT experts that can create customized applications for standardized B2B ecommerce, such as ebXML. COTS software costs a lot, an...

Electronic commerce depends on credit system much more than traditional commerce. Credit problem becomes the bottleneck in the development of electronic commerce. Since it is the research basis and object for wholly credit evaluation, how to design the Indexing system of enterprise credit evaluation in B2B is very important. The paper tries to establish the Indexing system with consideration th...

This paper firstly introduces the E-commerce and deeply explores current status of Chinese B2B E-commerce and problems existing in small and medium-sized enterprises. Secondly, based on the study of the E-commerce, the author studies successful business model of Alibaba and Made-in-China. Finally, according to Alibaba’s and Made-in-China’s successful business model experience, the author reflec...

During the mid to late 1990s, shaping diffusion of B2B e-commerce was a key priority for governments and business associations. Viewing e-commerce as the key to continuous economic growth and a vehicle for transformation to the digital economy, national action plans were formulated to accelerate the standard development and adoption of e-commerce. This chapter argues that the Danish EDI Action ...