considering the importance of marketing and entrepreneurship from the islamic perspective  and academic literature and the significance of entrepreneurs, religious beliefs in applying marketing concepts, the aim of this study is to identify and verify entrepreneurial marketing mix from the viewpoint of the top  entrepreneurs` islamic-religious in small and medium sized enterprises. in order to ...

Purchase timing of households is usually modeled at the category level. Marketing efforts are however only available at the brand level. Hence, to describe category-level interpurchase times using marketing efforts one has to construct a category-level measure of marketing efforts from the marketing mix of individual brands. In this paper we discuss two standard approaches suggested in the lite...

This special issue of the Journal of Business Research deals with a wide range of marketing research subjects. The papers pertain to the marketing–sales relationship, sport participants' satisfaction, importance–performance analysis, country of origin, internet banking, tourism and travel, and management leadership style. The ten papers in this special issue were selected from the papers presen...

The article is devoted to studying knowledge marketing as a tool for promoting educational and scientific services from the developer (university) consumer (industry business). main stages of generation following DIKW model procedure their further implementation are shown. Based on bibliometric analysis keywords clusters most popular research topics in field "knowledge marketing", relevance imp...

This study addresses the following question: For a given managerial, firm, and industry setting, which individual metrics are effective for making marketing-mix decisions that improve perceived performance outcomes? We articulate key managerial takeaways based on testing multi-stage behavioral framework links decision context, selection, outcomes. Our statistical model adjusts potential endogen...

Informatization of all areas modern human activity and the rapid development new information communication technologies create favorable conditions for implementation programs operational access to remote material intellectual resources distributed throughout globe. Over past decade social media has changed way people communities organizations share consume from each other businesses. However t...