Abstract This article investigates the formations of ‘Brand Modi’ and Bollywood’ their strategic overlapping foray into United Arab Emirates, considering it a pivotal moment in contemporary transregional media production. Two branding campaigns form basis my analysis: Indian Prime Minister Narendra Modi’s highly mediatized 2015–2018 U.A.E. visits Shah Rukh Khan’s 2016–2019 ‘#BeMyGuest’ campaign...