This essay is about the E-marketing of virtual products based on Electronic Commerce. With the development of the network technology, the improvement of Electronic Commerce is necessary. The E-Commerce is become more and more popular with the wide usage of Internet in our daily life. The traditional marketing strategy is not enough. Hence, I think we should pay more attention on E-Marketing str...

In view of Herbert Simon’s bounded rationality of the human mind in solving complex problems, efforts have been devoted to identify managers’ needs for computerised support for strategic marketing planning. In 1997 and 1998, we undertook a large scale questionnaire survey to explore managers’ needs for computer-based support for marketing strategy formulation, existing provision of computerized...

This paper presents an approach to select the best farming strategy considering various criteria. The goal is to help a farmer to take appropriate decision in farming. Two possible alternatives are consideredConventional farming and Organic farming. These farming types are evaluated by MCDM technique taking into account three criteria viz. Productivity, Marketing, and Health-Environment Friendl...

Marketing mix related to the importance and contribution of the elements on the marketing mix that shows how these elements can provide a source of competitive advantage. Marketing mix strategy have high impact to the competitive advantage but each elements of marketing mix have different contribution. The objective of this paper is to examine the influence of the marketing mix to the competiti...

The novelty of the study consists in applying eWOM communications and Technology Acceptance Model (TAM) in the context of online communities to explain user’s intention toward innovative product / service. Our findings indicated that eWOM effect is a key antecedent of perceived ease of use, perceived usefulness, and perceived enjoyment. The recommender’s levels of expertise, seeker’s levels of ...

This study aims to analyze the internal factors and external as well marketing strategy of chili business at Pare Kediri Central Market. Data analysis was carried out by identifying factor evaluation (IFE) (EFE), determining appropriate through IE matrix SWOT matrix. The results found that influenced businesses Main External had an influence were existence partnerships between farmers, traders ...

Higher education has never truly recognized the importance of garnering the resources of alumni by expending university efforts in developing, controlling, and maintaining relationships with alumni. The purpose of this research is to tackle the long-term relationship marketing question. Drawing on the social marketing and relationship marketing literature, the authors propose and empirically te...

The increasing use of digital marketing in the hospital sector is accompanied by soaring costs allocated for marketing. Hospital management must determine appropriate steps and types measurement to evaluate magnitude impact strategy used on overall performance. This study examines evaluation stage model metrics that can be applied hospitals. literature review was conducted browsing articles usi...