the aim of this study was to identify the recurring themesand to evaluate methodological components of 204 marketing theses(1384-1389) in four selected universities including: shahid beheshtiuniversity (sbu), tehran university (tu), allameh tabatabaiuniversity (atu) and tarbiat modares university (tmu). contentanalysis showed that the most favored subjects in marketing theses areconsumer behavi...

In recent years, disaster management has been the focus of attention since disasters have been associated with huge destructions and consequences. Basically, disaster management techniques aim at the prevention and mitigation works as well as promotion of resilience. Haddon’s matrix was proposed as a conceptual model to understand the event and provide preventive measures in the field of injur...

The principal objectives in this paper are to compare and contrast marketing management practices for a longitudinal sample of 871 small and medium-sized enterprises (SMEs) in the Australian manufacturing sector that have embarked upon different development pathways; and to examine possible connections between SME growth and the choice of marketing management practices. The results indicate tha...

University of Twente The paper assesses the current standing of the 4Ps Marketing Mix framework as the dominant marketing management paradigm and identifies market developments, environmental changes, and trends, as well as changing academic attitudes likely to affect the future of the Mix as theoretical concept and also the favourite management tool of marketing practitioners. It reviews the c...

This presentation overviews the applications of survival analysis techniques for marketing. It covers three major areas of applications: customer relationship management (attrition modeling, customer base analytics, customer lifelong value modeling), marketing campaign management (customer selection, marketing campaign evaluation) and trigger event management (evaluation of importance of trigge...