The mammalian olfactory sense employs several olfactory subsystems situated at characteristic locations in the nasal cavity to detect and report on different classes of odors. These olfactory subsystems use different neuronal signal transduction pathways, receptor expression repertoires, and axonal projection targets. The Grueneberg Ganglion (GG) is a newly-appreciated olfactory subsystem with ...

The occurrence of different language features and styles used by its speakers during a conversation is believed to be affected some factors, such as gender (Coates, 2015; Lakoff, 1973; Tannen, 1990), situation, the topic discussed in (Fishman, 2003). scripts from TV Series entitled End F***ing World were analyzed find out whether characters way choosing based on those factors. result showed tha...

Based on the work of Lakoff and Johnson, this paper argues that part of our product experience is rooted in bodily interactions between people and their environments. Lakoff and Johnson convincingly demonstrated that repeated bodily interactions of a similar kind lead to the formation of image schemas guiding our understanding of verbal expressions. Here, it is proposed that the same underlying...

The current Software Engineering as well as IT largely focuses on digital representation (and hence, digital thinking) of information, however, in the human brain it seems that information is usually represented and recognized in an analogous manner. Information current technologies deal with is somewhat scattered in a sense, and thus relations amongst them must be carefully prepared and stored...

An experiment was carried out to test the thesis that people employ sensory-motor conceptual metaphors to understand metaphorical expressions. Congenitally blind and sighted participants paraphrased metaphorical expressions derived from the UNDERSTANDING is GRASPING and UNDERSTANDING is SEEING conceptual metaphors, and evaluated to what extent they felt they had understood them. On the one hand...

How are concepts represented? This is a question that must be asked and at least partially answered by any theory of cognition. Within cognitive liguistics one argues that the nature of the cognitive representations determines the structure of language (e. g. Lakoff 1987). The usual approach is to try to reveal the underlying representations by an extensive analysis of human language. I will tr...