he main objective of the advertising discourse is to encourage its viewer or reader to buy goods. this dialogue contains several inductive functions, including inductive functions of action and tension. the function of the induced action is an action-induced origin, whereas the function of the inductive tension is induced by the action originated. thus, tension-induced functions can be claimed ...

Purpose. The paper aims at discovering stylistic and grammatical peculiarities in tourism discourse based on VisitBritain.com text corpus; analyzing its application scope mission; specifying “tourism discourse” as a notion.
 Methodology. Used the are general scientific methods (synthesis, generalization), analysis of corpus, method linguistic analysis.
 Results. issue separate unit, n...

The axiogenic situation of the pandemic is considered based on material social advertising two countries — Russia and China. thesis advanced that coronavirus can be as a referent allows value-marked interpretation. purpose work to identify set universal values objectified in advertising; characterize verbal visual codes means expressing valuable meanings; determine national specifics advertisin...

Advertising discourse instruction challenges English-for-Specific-Purposes (ESP) teachers with no advertising specialist background. Teaching persuasive language structure and choice may develop students' linguistic repertoires for realizing strategies in copywriting assignments; however, the rationale deploying particular underlying principles forming remain invisible to both ESP teacher stude...

Abstract. Advertising as a simulacrum, an artifact of modern mythologized society has for while been in the focus philosophical research, but phenomenon epistemic injustice generated by advertising communication still requires reflection. The article reveals role mechanisms forming social landscape; relationship between trust advertising, its reliability and development virtue among participant...

The present study is devoted to the language game as a widespread advertising phenomenon. With reference contextual analysis of games in advertisements, article considers achievements main goals (to attract potential consumers and influence their buying behavior) by virtue various creative means. discusses analyzes different types based on phonetics, lexical grammatical means Russian language. ...

advertising appeal plays a significant role in the execution of advertising. in service advertising, they are of more importance because of the peculiar characteristics of services. this study attempts to investigate the impact of emotional and rational appeal on service advertising. this study also studies the impact of typology of service as a moderating variable in the relation of advertisin...