This paper studies the e ects of various types of online advertisements on purchase conversion by capturing the dynamic interactions among advertisement clicks themselves. It is motivated by the observation that certain advertisement clicks may not result in immediate purchases, but they stimulate subsequent clicks on other advertisements which then lead to purchases. We develop a stochastic mo...

The automobile is one of the most important products in American consumer culture. Throughout the history of the automobile industry in America, advertising has been an important strategy for marketing automobiles and their features to consumers on a mass scale. The purpose of this study was to evaluate how print (magazine) automobile advertisements have changed through time (1960-2013) and acr...

CONTEXT AND OBJECTIVE Studies carried out in the 1970s and 1980s showed that there were country-dependent disparities in the information given for the same drug in medical advertisements. National and international regulations have been published to do away with such disparities and to foster the rational use of drugs. The purpose of this study was to compare the information contained in psycho...

BACKGROUND In the United States, skin cancer is the most commonly diagnosed cancer, with an estimated 5 million people treated per year and annual medical treatment expenditures that exceed 8 billion dollars. The purpose of this study was two-fold: 1) to enumerate the number of advertisements for skin products with and without Sun Protection Factor (SPF) and to further analyze the specific adve...

AIMS The aim of the study was to assess the extent to which members of the UK general public perceive television alcohol advertisements to comply with the regulatory code governing these: the Advertising Standards Authority Code of Broadcast Advertising (BCAP Code). The Code provides a general principle and 16 rules to prevent such adverts implying, condoning or encouraging immoderate, irrespon...

Certain aspects of advertising–especially on television–are not easily explained with conventional economic models. In particular, much of the imagery and repetitive thematic content seen in advertisements seem “psychological” in nature, as opposed to “informative.” To understand the economic rationale for this phenomenon, we develop a theory of endogenous preferences in which information about...

Objective Medical drugs and devices are the most widely used products to provide medical service in any country. Strict preand postmarketing assessments are needed during their whole lifespan. More than 6,000 manufacturers exist in China due to the huge market and large profits. Most of them produce the same products but publish numerous different advertisements for their limited products. Ther...

Abstract
 This study entitled “The Meaning Of Verbal And Non Sign In Cigarette Advertisements". Advertisements usually contains signs both verbal and non-verbal signs. found there are contained in advertisement of These advertisements depicted from the words, pictures utterances that appear. By using theory purposed by Saussure (1983) Roland Barthes (1967), this to discuss analyzes visua...

Most of studies about online advertisements have indicated that they have a negative impact on users' cognitive processes, especially when they include colorful or animated banners and when they are close to the text to be read. In the present study we assessed the effects of two advertisements features-distance from the text and the animation-on visual strategies during a word-search task and ...

OBJECTIVE To analyze the association between alcohol advertising and beer drinking among adolescents. METHODS A total of 1,115 students enrolled in the 7th and 8th grades of three public schools in São Bernardo do Campo, Southeastern Brazil, were interviewed in 2006. The independent variables were as follows: attention paid to alcohol advertisements, belief in the veracity of advertisements, ...