We study the impact of social influence on the performance of ads on social networks. Using data for several ads on Facebook for two different firms, we measure the impact of past connections on the click rate and endorsement rate of ads. We find that increase in the connections does not lead to an increase in the click performance and may even decrease the click performance. We also find that ...

BACKGROUND Ardipusilloside-I (ADS-I) is a triterpenoid saponin extracted from Chinese medicinal herb Ardisiapusill A. DC. Previous studies have demonstrated the potent anti-tumor activities of ADS-I both in vitro and in vivo, and its main metabolites (M1 and M2) from human intestinal bacteria. However, the physicochemical properties and intestinal permeation rate of ADS-I and its metabolites ar...

This work seeks to understand what “they” (Web advertisers) actually do with the information available to them. We analyze the ads shown to users during controlled browsing as well as examine the inferred demographics and interests shown in Ad Preference Managers provided by advertisers. In an initial study of ad networks and a focused study of the Google ad network, we found many expected cont...

In a recent paper hep-th/0008140 by E. Verlinde, an interesting formula has been put forward, which relates the entropy of a conformal formal field in arbitrary dimensions to its total energy and Casimir energy. This formula has been shown to hold for the conformal field theories that have AdS duals in the cases of AdS Schwarzschild black holes and AdS Kerr black holes. In this paper we further...

This re-inquiry examines the robustness of research showing that rhetorical figures such as rhyme and metaphor can have a positive impact on consumer response to advertising. Prior empirical research explicitly directed subjects to process the ads and generally examined either visual or verbal rhetoric, but not both. We embedded ads containing visual and verbal figures in a 32-page magazine des...

This paper aims to examine the generic structures and linguistic properties of ads in Philippine magazines. Taken from the Corpus of Asian Magazine Advertising: The Philippine Database, the corpus consists of seventy-four ads for consumer nondurables such as medicines, vitamins and food supplements, and cosmetic/beauty/personal hygiene products. The study found that the ads demonstrated prefere...

The attempt to understand if AdS/CFT correspondence may be realized as the one between some AdS-like cosmological space and CFT living on the boundary is made. In order to obtain such cosmology we exchange the time and radial coordinates in d5 Schwarzschild-anti de Sitter (S-AdS) BH (with corresponding signature change). The test on proportionality of free energies from such d5 cosmological spa...

Greater sensory stimulation in advertising has been postulated to facilitate attention and persuasion. For this reason, video ads promoting health behaviors are often designed to be high in "message sensation value" (MSV), a standardized measure of sensory intensity of the audiovisual and content features of an ad. However, our previous functional Magnetic Resonance Imaging (fMRI) study showed ...

Introduction The increasing use of the Internet to arrange sexual encounters presents challenges to public health agencies formulating STD interventions, particularly in the context of anonymous encounters. These encounters complicate or break traditional interventions. In previous work [1], we examined a corpus of anonymous personal ads seeking sexual encounters from the classifieds website Cr...

 Prime submodules and artinian prime modules are characterized. Furthermore, some previous results on prime modules and second modules are generalized.