RFM and CLV: Using Iso-value Curves for Customer Base Analysis We present a new model that links the well-known RFM (recency, frequency, monetary value) paradigm with customer lifetime value (CLV). While previous researchers have connected the two conceptually, none has presented a formal model that requires nothing more than RFM inputs to make specific lifetime value projections for a set of c...

regarding the highly intensive competition in the market, nowadays using customer-oriented strategies is necessary for retention and attraction of the costumers. nevertheless, using those kinds of strategies depends on understanding customer behavior patterns and classification of customers in accordance with those patterns. the current study aims to determine the strategies for dealing with ne...

This paper studies the performance impact of making delay announcements to arriving customers who must wait before starting service in a many-server queue with customer abandonment. The queue is assumed to be invisible to waiting customers, as in most customer contact centers, when contact is made by telephone, email or instant messaging. Customers who must wait are told upon arrival either the...

Personalization is a key factor for differentiating services and retaining customers in World Wide Web sites. On the other hand, designing and implementing an efficient personalization strategy is still a challenge, because of the complexity of the techniques used and the variety of sites and customers, which are always evolving. This paper presents a functional model of personalization strateg...

Audience adaptive digital signage is a new emerging technology, where public broadcasting displays adapt their content to the audience demographic and temporal features. The collected audience measurement data can be used as a unique basis for statistical analysis of viewing patterns, interactive display applications and also for further research and observer modelling. Here, we use machine lea...

The paper considers a version of the vehicle routing problem where customers' demands are uncertain. The focus is on dynamically routing a single vehicle to serve the demands of a known set of geographically dispersed customers during real-time operations. The goal consists of minimizing the expected distance traveled in order to serve all customers' demands. Since actual demand is revealed upo...

With the rapid development of the Internet and information technology, electronic commerce system is flourishing. In electronic commerce, customers use electronic money (e-money) instead of cash. E-money in wide use includes electronic cash, electronic checks, electronic coupons, and so on. E-money is fixed at face-value and is backed by banks. The fact that e-money is not issued in the actual ...

This study describes the final results from so-called “The Experiment Swedish largest energy saving experiment” carried out by E.ON Sweden. The purpose of the Experiment was to investigate whether visualization of electricity consumption in real time would lead to a reduced electricity use. Almost 10,000 customers participated in the project and received displays where they could observe their ...

In this paper we discuss a locational model with a pro t maximizing objective The model can be illustrated by the following situation There is a set of potential customers in a given region A rm enters the market and wants to sell a certain product to this set of customers The location and demand of each potential cus tomer are assumed to be known In order to maximize its total pro t the rm has...

Introduction In “The Ethics of Dynamic Pricing,” Faruqui (Faruqui 2010) lays out a case for improved efficiency in using dynamic prices for retail electricity tariffs and addresses various issues about the distributional effects of alternative pricing mechanisms. The principal contrast is between flat or nearly constant energy prices and time-varying prices that reflect more closely the margina...