Advertisers spend a lot of money each year producing commercials. Yet they have done little to incorporate sound cognitive science into ensuring that their advertisements are effective, particularly in terms of memory for the desired brand. This research develops a metric, CogScore, that attempts to predict the memorability of the brand from any given ad. We show that our metric significantly p...

electronic money that defined as stored-value on an electronic device and at present time is last phase of gradual evolution of money, is described as process of immaterialization and being invisibility of money. it is new phenomenon that in economic view has potential for play the roles of money and its functions. for analysis of legal nature of this phenomenon two approaches can be adopted. f...

Abstract Modern commentators tend to view John Locke's theory of money either in terms a process naturalization placing currency completely beyond the realm politics or as an effort provide moral foundation for convention subject epistemic instability. This study builds on latter interpretation but offers alternative standard that Locke sought remove monetary policy from scope ongoing political...

So-called open source software (OSS) is marked by free access to the software and its source code. Copyright-based OSS licenses permit users to use, change, improve and redistribute the software, which is designed and developed in a public, collaborative manner. High quality OSS products like Linux, Apache etc. are developed by thousands of volunteers, who often do not receive direct monetary r...

the objective of this study is to estimate the demand for money in iran using the autoregressive distributed lag (ardl) approach to cointegration analysis. the empirical results show that there is a unique cointegrated and stable long-run relationship among m1 monetary aggregate, income, inflation and exchange rate. we find that the income elasticity and exchange rate coefficients are positive ...

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introduction: the perceived lean services are definite type of the therapy services that patients’ needs are responded based on information about how to receive services in hospitals and medical centers. the present study aimed to determine the relationship between availability of patients’ therapy information management infrastructures and perceived lean services to find suitable model. method...

We develop a game-theoretic model of lobbying in which contributions buy access to politicians. The analysis considers the claim that the rich are better off because they have more access to politicians, and that contribution limits reduce the rich-interest advantage, resulting in less-skewed policy. We show that these arguments do not hold when the politician is strategic in granting access. I...

Hepatitis C affects >3 million people in the United States, and often leads to end-stage liver disease or death. In 2014, several new drugs to treat hepatitic C virus received US Food and Drug Administration approval, with remarkable cure rates exceeding 90%. Medicaid, however, is rationing these drugs, and other insurers have restricted coverage due to their exorbitant costs and the large size...