The purpose of this paper is to challenge some of the cornerstones of Grounded theory and propose an extended alternative approach for data analysis and theory development, which we call multi-grounded theory (MGT). A multi-grounded theory is not only empirically grounded. Three different grounding processes are acknowledged: Theoretical, empirical and internal grounding. We go beyond the pure ...

This article focuses on Corbin and Strauss’ evolved version of grounded theory. In the third edition of their seminal text, Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory, the authors present 16 assumptions that underpin their conception of grounded theory methodology. The assumptions stem from a symbolic interactionism perspective of social life, inclu...