Word of mouth (WOM) has always been one of the most credible and influential sources of information for a consumer. With the advent of the Internet, new mediums of communication, such as blogs and social networking sites, have opened up, allowing more consumers to gather WOM information more easily than ever before. In this study, I examine the usefulness of online WOM, particularly from blogs ...

customers extend robust trust to a business when they believe the business puts their interests first. good experience of banking services and recommendations of other customers can increase trust. loyalty and word of mouth (wom) is accepted as key factors successes of marketing. this paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

Given the new realities of the digital age, information goods providers like print newspapers are experimenting with different pricing models for their online content. However, it is not clear how information pricing strategy may influence word of mouth (WOM) via social media that has emerged as a dominant channel for raising awareness about a newspaper’s articles and acquiring new visitors to ...

The next generation digital signage (NGDS) has become extremely important as a new innovative information system that provides interactive information to users by capturing contextual information through the utilization of the state-of-the-art technologies. NGDS gets wide popularity from millions of people due to its advanced information services that fit in with the individual’s digitizing lif...

WOM (Write Once Memory) codes are codes for efficiently storing and updating data in a memory whose state transition is irreversible. Storage media that can be classified as WOM includes flash memories, optical disks and punch cards. Error-correcting WOM codes can correct errors besides its regular data updating capability. They are increasingly important for electronic memories using MLCs (mul...

electronic word of mouth (e-wom) is a new emergent arena in which, consumers share their experiences and reviews on various brands and products such as laptop with each other, through online communication channels. this is a practical and survey research. research’s statistical society is the students of allameh tabatabaei university. statistical sample is selected by relative categorized and a...

Information cues about products influence consumer purchase decisions. Online review can enhance communication among consumers while affecting consumer perception by increasing awareness and reducing uncertainty. However, little is known on how Word-of-Mouth (WOM) and information cues interact, especially on experience goods like hotel rooms. To bridge this gap, we analyze data collected from E...

Word of mouth (WOM) has always been one of the most credible and influential sources of information for a consumer. With the advent of the Internet, new mediums of communication, such as blogs and social networking sites, have opened up, allowing more consumers to gather WOM information more easily than ever before. In this study, I examine the usefulness of online WOM, particularly from blogs ...