Online social networks (OSNs) are becoming an important propagation platform for Word of mouth (WOM). Therefore, it is of great significance to study the propagation of WOM in OSNs. A WOM propagation model named N-P-N is proposed in this paper, and some simulation experiments are carried out to investigate the mechanism of WOM propagation. From the sensitivity analysis of degree of initial info...

Word-Of-Mouth (WOM) is the opinion of consumers about a product. There is currently a clear trend in the use of WOM to diffuse information about a new product, known as WOM marketing campaigns. Marketing researchers are studying the impact of the different types of these campaigns has. The difficulty in getting data and isolating the effect that is analyzed limits the research of marketers in t...

word of mouth (wom) is becoming increasingly recognized as an important form of promotion and an important source of information influencing consumer’s attitudes and purchase behavior, particularly within professional services environments, where credence qualities play a critical role in consumers’ choices. wom is especially important in tourism industry, whose intangible products are diff...

Word of mouth (WOM) has a strong effect on consumer behavior. A sentimental lexicon, i.e. SentiWordNet is useful for the task of WOM sentiment classification. However, most current related research ignores the problem that too many objective words are defined in SentiWordNet. In this research, we focus on the effect of objective words on the performance of WOM sentiment classification, and prop...

Accurate box office forecasting models are developed by considering competition and word-of-mouth (WOM) effects in addition to screening-related information. Nationality, genre, ratings, and distributors of motion pictures running concurrently with the target motion picture are used to describe the competition, whereas the numbers of informative, positive, and negative mentions posted on social...

The ability to exchange opinions and experiences online is known as online word of mouth (WOM) and has been shown in the literature to have the potential to impact e-commerce sales. The purpose of this paper is to expand previous findings by empirically evaluating the impact of online WOM attributes and other related factors (e.g. product views, promotion, and category) on e-commerce sales usin...

A critical element of word of mouth (WOM) marketing (aka buzz marketing) is to identify central actors with high degree in the social network to serve as seeds. However, seed identification typically requires data on the full network structure, which is often unavailable. We examine WOM seeding strategies motivated by the friendship paradox to get higher degree nodes without knowing network str...

To understand the generation of WOM motivation, this research studies the relationship between three innate psychological needs (e.g. autonomy, competence, and relatedness) and word-of-mouth motivation based on Self-Determination Theory. How the expertise of the sender, the relationship strength between the sender and the receiver affect the motivation of word-of-mouth through these three psych...

The concept of value associated with products and services has gained a dimension that is mostly experiences. fact businesses provide their customers superior experiences at all touch points shapes customers' perception enable them to engage positively the business. In terms businesses, engaging brings many advantages. aim this study determine sub-dimensions customer experiential examine effect...

In this paper, we propose a construction of non-binary WOM (Write-Once-Memory) codes for WOM storages such as flash memories. The WOM codes discussed in this paper are fixed rate WOM codes where messages in a fixed alphabet of size M can be sequentially written in the WOM storage at least t-times. In this paper, a WOM storage is modeled by a state transition graph. The proposed construction has...