We study the complexity of (approximate) winner determination underMonroe’s and ChamberlinCourant’s multiwinner voting rules, where we focus on the total (dis)satisfaction of the voters (the utilitarian case) or the (dis)satisfaction of the worstoff voter (the egalitarian case). We show good approximation algorithms for the satisfaction-based utilitarian cases, and inapproximability results for...

recognizing the importance of the advertising in brand reinforcement and brand credibility, the authors conduct the present research for understanding the customers’ emotional responses toward the brand reinforcement and credibility and its effect on the perceived values and behavioral intentions. hypotheses were tested on data collected from 467 customers of mellat bank in semnan province in i...

Faced with moral choice, people either judge according to pre-existing obligations (deontological judgment), or by taking into account the consequences of their actions (utilitarian judgment). We propose that the latter coheres with a more general cognitive mechanism - deontic introduction, the tendency to infer normative ('deontic') conclusions from descriptive premises (is-ought inference). P...

To not harm others is widely considered the most basic element of human morality. The aversion to harm others can be either rooted in the outcomes of an action (utilitarianism) or reactions to the action itself (deontology). We speculated that the human moral judgments rely on the integration of neural computations of harm and visceral reactions. The present research examined whether utilitaria...

Increasingly, researchers have come to acknowledge that consumption activities comprise both utilitarian and hedonic elements. Whereas utilitarian consumption accentuates the achievement of predetermined outcomes typical of cognitive customer behavior, its hedonic counterpart relates to affective customer behavior in dealing with the emotive and multi-sensory aspects of the consumption experien...

We tested if post-decisional emotions of regret, guilt, shame, anger, and disgust can account for individuals' choices in moral dilemmas depicting the choice of letting some people die (non-utilitarian option) or sacrificing one person to save them (utilitarian option). We collected participants' choices and post-decisional emotional ratings for each option using Footbridge-type dilemmas, in wh...

As Chinese game market growing mature, cultivating loyal game users has become the new goals for game companies. Based on the theory of game users experience, this paper constructs the structural model of customer with the variables of perceived value, customer satisfaction and customer loyalty and studies the relationship between the game users’ hedonic/utilitarian value and customer satisfact...

Recent studies indicate that emotional processes, mediated by the ventromedial prefrontal cortex (VMPC), are of great importance for moral judgment. Neurological patients with VMPC dysfunction have been shown to generate increased utilitarian moral judgments, i.e. are more likely to endorse emotionally aversive actions in order to maximize aggregate welfare, when faced with emotionally salient ...

This paper studies a resource allocation problem introduced by Koutsoupias and Papadimitriou. The scenario is modelled as a multiple-player game in which each player selects one of a finite number of known resources. The cost to the player is the total weight of all players who choose that resource, multiplied by the “delay” of that resource. Recent papers have studied the Nash equilibria and s...