Participants watched a violent, sexually explicit, or neutral TV program that contained 9 ads. Participants recalled the advertised brands. They also identified the advertised brands from slides of supermarket shelves. The next day, participants were telephoned and asked to recall again the advertised brands. Results showed better memory for people who saw the ads during a neutral program than ...

Three-dimensional television (3D TV) is expected by many to be the next step in the advancement of television. Due to significant financial exhaustion during the process of transition from analogue to digital production, low-budget broadcasters are not in the position to invest in a new 3D system. This paper proposes one model-driven framework approach to 3D TV production system applicable to a...

In this paper, we present TV Scout, a recommendation system providing users with personalized TV schedules. The TV Scout architecture addresses the “cold-start” problem of information filtering systems, i.e. that filtering systems have to gather information about the user’s interests before they can compute personalized recommendations. Traditionally, gathering this information involves upfront...

There are few programs that promote traditional culture in China’s provincial TV stations to break through the communication circle and form a modern high-frequency of culture. 2021 Henan Spring Festival Gala program “Tang Palace Night Banquet” “out circle” started production series high-quality for TV. Based on development TV’s cultural programs, paper explores strategies terms content, format...

Seventy years ago Paul Lazarsfeld and colleagues found empirical evidence for a significant influence of the social context on media effects by interpersonal communication. Subsequently various theories in mass media science incorporated the social context as an independent or dependent variable. However, there is little empirical research that addresses the dynamics of media use within a socia...

Recommender systems are popular tools to aid users in finding interesting and relevant TV shows and other digital video assets, based on implicitly defined user preferences. In this context, a common assumption is that user preferences can be specified by program types (such as documentary, sports), and that an asset can be labeled by one or more program types, thus allowing an initial coarse p...

The television is currently the most important mass media. On the other hand, the World Wide Web is showing as another important mass media which can easily provide interactivity. The combination of the Web and the television can make the classical TV more attractive as well as more interactive. First, we propose a scheme which offers Web pages related to a TV program as an added-value service....