The Critical Discourse Analysis is often applied to analyze political discourse including the public speech, in which the speaker wins favorite response from the audience. This paper, based on Critical Discourse Analysis theory and Systematic Functional Linguistics, analyzes Barack Obama’s presidential speeches mainly from the point of transitivity and modality, in which we can learn the langua...

Abstract This article offers an examination of the discursive significance “victim” in Conservative Party Canada through a critical discourse analysis two key pieces legislation (Bill C-10 and Bill C-36) tabled by Harper government. The central argument contends that while all populist arguments may be form victim argument, not conservative are populist—particularly ones directed at issues rela...

This research extends the role incongruity analysis of employment-related gender bias by investigating the role of dispositional and situational antecedents, specifically political ideology and the salience of cues to the traditional female gender role. The prediction that conservatives would show an anti-female candidate bias and liberals would show a pro-female bias when the traditional femal...

This investigation has two aims: to establish the presence of stereotypes in advertisements offered Bulgaria and identify which achieve positive negative effects on consumers both genders. Taking into account Eisend's theoretical formulation gender roles advertising (2019), as well research cross-gender according most recent studies Akestam et al. (2021), author examines influence achieved thro...

Media in general and news in particular constitute indispensable parts of modern life. TV news which contains visual elements in addition to the verbal aspects was used as the corpus of this study. In fact, this research culled out the ideologies of Iranian national television in presenting different issues. To be more precise, three internationally-significant pieces of news reports were chose...

Abstract This article presents an ecolinguistic framework for analysing advertising and applies it to a wide range of TV advertisements Coca-Cola. particular product was selected because well-publicised criticisms its impact on health the environment. The classifies into one five types: classic-type, identity-type, narrative-type , cause-type, counter-type with many being hybrids more than type...

Translation plays an important role in conveying and manipulating ideologies. Accordingly, this study sought to analyze the ideological elements in the English subtitles of the Persian movie The Salesman. The framework to find the driven ideological strategies in the translation of the Persian audio of the same movie was based on the critical discourse analysis (...