purpose: the aim of this study is to identify the key factors influencing the user’s attraction to the public libraries of iran . methodology: the solutions to attract the audience were extracted using delphi method and the questionnaires. 21 experts participated in the first and 17 in the second round of delphi. findings: 34 components at the end of the first round and 73 components at the end...

INTRODUCTION The use of social marketing approaches in public health practice is increasing. Using marketing concepts such as the "four Ps" (product, price, place, and promotion), social marketing borrows from the principles of commercial marketing but promotes beneficial health behaviors. Consumer research is used to segment the population and develop a strategy based on those marketing concep...

Broadcast and broadband communications have undoubt- edly become a part of today’s social life. Accessibility of content of interest to the audience at any place and at any time regardless of the type of content consumer device can have an effective contribution to the desire of the audience to use of the broadcast content. The HD and Ultra HD qualities, the desire for demand-driven application...

Broadcast and broadband communications have undoubt- edly become a part of today’s social life. Accessibility of content of interest to the audience at any place and at any time regardless of the type of content consumer device can have an effective contribution to the desire of the audience to use of the broadcast content. The HD and Ultra HD qualities, the desire for demand-driven application...