Sales promotion is one of the key promotional mix elements that is commonly employed by firms that find themselves in very competitive industries like the telecommunication industry. The rationale behind the research was to establish whether sales promotion to any extent retains customers and to identify the perception of consumers on the benefits associated with sales promotion in the telecomm...

1 Overview of the Georgian Telecommunication sector 1.1 Comparative metrics of an existing condition in the telecommunication sector in Georgia The comparative data for the Georgian telecommunication sector are given in the table 1. Georgia Low income countries Europe World Fixed line telephony Main telephone lines (k), 2000 860 Main telephone lines per 100 inhabi-The market of communication se...

Telecommunications are strategic assets for the design and operation of train control systems based on automatic train protection to prevent errors due to the human factor. The ERTMS/ETCS train control system developed in Europe is considered a world-wide de facto standard. It utilizes a dedicated telecommunication network based on the GSM-R system. This approach is not economically sustainable...

We analyzed the effect of the level of low asset specificity IT outsourcing on firm-level financial performance. We used transaction cost economics (TCE) as the theoretical basis to explain the effect of the level of network and telecommunication services outsourced on financial performance. An analysis of 1444 Integrated Healthcare Delivery Systems revealed that higher levels of network and te...

A wide range of security services may be available to applications in a heterogeneous computer network environment. Resource Management Systems (RMSs) responsible for assigning computing and network resources to tasks need to know the resource-utilization costs associated with the various network security services. In order to understand the range of security services an RMS needs to manage, a ...

T he advent of mobile telecommunication systems has brought the term user mobility to next-generation telecommunication network research and design. User mobility implies two things: terminal mobility—the ability of the network to locate a mobile terminal—and personal mobility— the ability of users to access defined services from any terminal in the network, while maintaining their personal env...