Consumer acceptance of technology is vital for understanding the motivating factors involved in technology acceptance and adoption. Whereas most academic attention has gone to understanding user acceptance of technology in organizations, some recent studies have extended this research to consumer context. The evolution of Internet commerce and its wide adoption resulted in academic research on ...

Possible explanations for the acceptance or rejection of technological innovations have become a crucial topic in research. Depending on the type of technology, a variety of factors affect acceptance motives. This paper looks into the influence of technical-self efficacy (TSE) on acceptance of technology infrastructure. An empirical study (n=137 participants) was conducted to study effects of T...

purpose: this study aims to investigate influencial factors on accepting audio archive by radio program makers of irib in north west of  iran. methodology: this research is based on davis’ technology acceptance model which has been done via analytical survey method. the population of this research are 100 radio program makers in north west of iran who are from uramia, tabriz, ardabil, zanjan, q...

While the effect of social factors on information technology (IT) acceptance behavior has been recognized as an important issue, only a few studies examined this topic in the context of the technology acceptance model. In this study, we incorporate two social factors, self identity and social identity, in the model and address their impacts on IT acceptance decision. An empirical study investig...

The use of digital health and wrist-worn wearable technologies have been increasingly utilized, especially during COVID-19 surge, to help monitor patients vulnerable groups such as elderly people. As one the countries with highest aging population, South Korean older adults are expected be familiarized these healthcare technologies. However, there a few studies on investigation adults’ attitude...