The article discusses the phenomenon of multiple reading literary hypertexts. construction electronic hypertext is conducive to creating uncertainty and generates both: story structural puzzles. author on example afternoon. a by Michael Joyce characteristics this type works, which involving reader in process course plot, put him before new challenges. Hypertext multiplies questions riddles, pla...

In recent years, the film and television industry has been developing continuously, but commercial artistic level of dramas is uneven, so how to properly understand relationship between them become a problem. This paper takes Chinese TV from 2015 2020 as samples, makes multiple regression analysis. It found that common factors promote value achievement include: directors win many awards, large ...

This study provides first evidence on how belief dynamics are driving entertainment utility and consequently the demand for sports across markets by analyzing minute-by-minute audience data of UEFA Champions League (UCL) games televised in UK Spanish market during a full (pre-COVID) cycle broadcasting rights. Overall, we find that suspense surprise main drivers both while shock only has margina...

Legend of the Demon Cat is a pinnacle ancient oriental magic film by Chen Kaige, presenting audiences with magnificent scene Tang Dynasty and legendary story Yang Yuhuan. As full fantasy, suspense romanticism, it has been analyzed most scholars from aspects narrative features, image aesthetics historical cultural elements. However, little researched perspective male other about fate Yuhuan, cha...