Patanjali Ayurved Limited has seen remarkable expansion to date, poses a serious threat FMCG companies like Colgate-Palmolive, India Tobacco Company (ITC), Hindustan Unilever (HUL), and Godrej Consumer Products. This paper aims identify the factors that contributed Patanjali's rapid ascent popularity growth as well marketing mix tactics used penetrate fiercely competitive Indian industry. The s...

The death of Castoriadis gave rise to the expression of very diverse comments on a significant but also controversial intellectual output. Thus, on the one side, the intellectual establishment in France and his native Greece expressed an uncritical admiration for his work, without any deeper understanding of its radical anti-establishment meaning, usually on the basis of the anti-Marxist and an...

In 1900, Theodore Floumoy, Professor of Psychology at the University of Geneva, first published his now classic five-year investigation of Miss Helene Smith, a trance medium claiming to have clairvoyant powers, who could allegedly communicate in both Sanskrit and the Martian language, and, supposedly, was also able to manifest her past reincarnations as Marie Antoinette, a Hindu princess, and a...

India, the country which incorporated its efforts towards (RAT) the innovation of light (AABHA) and that’s why it was named BHARAT. It depicts the country proceeding towards light of Truth (SAT), Consciousness (CHIT) and Bliss (ANANDA). Parallel to spiritualism, Indian Intelligentsia tried to protect the body from diseases, which is supposed to be temple of God. Ayurveda is a holistic approach ...

It has been hypothesized that illusory agency detection is at the basis of belief in supernatural agents and paranormal beliefs. In the present study a biological motion perception task was used to study illusory agency detection in a group of skeptics and a group of paranormal believers. Participants were required to detect the presence or absence of a human agent in a point-light display. It ...

Sri Aurobindo’s ideas of nationalism are eclectic, deriving their tradition from Hindu spiritualism, the vision perfection in man as an entity, and intense esoteric realisation mystical philosophy supramental consciousness being, expounded Vedas Upanishads. writings on political a continuum, ranging utopian socialist Bande Mataram, newspaper he edited to present social, political, judicial boyc...

Ranu Uniyal and Arundhati Subramaniam are contemporary Indian English Poets. They deeply rooted in soil. Their poems full of ethos deal with a wide variety subjects. Spiritual nationalism is one them. Like Aurobindo Ghosh, for them means true devotion towards one’s country its people irrespective their faith, caste, race sex. India multilingual, multicultural multireligious country. The conflic...

There is a general trend among Western critics, and scholars influenced by the West, to stereotype Third World Literatures, particularly those from India, either as voice of national consolidation or providing emancipated West with required dose mysticism spiritualism. Sri Aurobindo’s works have fallen within these two categories. As result, much aesthetic autonomy his writings been ignored. Th...