We describe a broadcast scheduling system developed for a precision marketing firm specialized in location-sensitive permission-based mobile advertising using SMS (Short Message Service) text messaging. Text messages containing advertisements were sent to registered customers when they were shopping in one of two shopping centers in the vicinity of London. The ads typically contained a limited-...

considering rapid growth and migration, higher accumulation of communities along with the high number of shopping trips in mega cities such as tehran brings environmental consequences like excessive amounts of energy use, air pollution and massive urban congestions in all urban trips ending to shopping areas. the present study has been performed in tehran, capital of iran in 2009-2010. with the...