Motivations to engage in retail shopping include both utilitarian and hedonic dimensions. Business to consumer e-commerce conducted via the mechanism of web-shopping provides an expanded opportunity for companies to create a cognitively and esthetically rich shopping environment in ways not readily imitable in the nonelectronic shopping world. In this article an attitudinal model is developed a...

The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...

The purpose of this research is to find out people's shopping behavior in the era society 5.0. This expected provide insight into development science field management and marketing science, besides that it hoped can be used as a reference for further researchers. Provide expertise achieving goals knowing spending material comparison future researchers fulfill requirements obtaining Master Manag...