the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision about...

iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. with a surface examination of the apparel market and customers’ opinions, it can be concluded that iranian apparel, despite having lower prices, is not in a suitable status in comparison with its foreign counterparts. accordingly, the purpose of this paper is to e...

Purpose This study examines handmade clothing consumption as a means of self-expression by exploring the interrelationships between consumers' self-expression, brand love and word mouth. Design/methodology/approach Using descriptive research design, data were collected from 295 respondents in South Africa who posted about fashion on social media had bought 6 months prior to collection. Structur...

As a highly customer-sensitive business, retailing is one of the most socially active industries. Nevertheless, when addressing retailers as brands, the retailing literature has failed to account for their unique social orientation, exposing a gap in the literature. This paper utilizes the sociological view of brands to socially construct a conceptual retail brand model from the customer standp...

In recent years many corporations have become active on social networking sites (SNS). However, our understanding about how and why community members use corporate pages on SNS has not kept pace. In our study, we test a socio-cognitive model of brand page usage to investigate users’ incentives to consume and interact with corporations on Facebook. In order to do so, we conducted an online surve...

ABSTRAKPenelitian ini bertujuan menguji dan menganalisis variabel brand satisfaction, attitude-to-brand, love serta self-esteem memiliki pengaruh positif terhadap loyalty membuktikan peran attitude to self esteem dalam memediasi satisfaction pada pengguna provider Telkomsel smartphone. Sampel yang digunakan penelitian berjumlah 220 responden. Teknik pengambilan sampel adalah purposive sampling....