..................................................................................................... III SAMMANFATTNING ...................................................................................... V ACKNOWLEDGEMENTS............................................................................ VII OTHER WORK BY THE RESPONDENT....................................................IX TABLE O...

This paper serves as background information for the TRB workshop on stated preference modelling. The main argument of the paper is that the development of stated preference and choice models has witnessed increased complexity, which in turn has led to higher respondent burden. The paper discusses some examples of such increased complexity and some potential solutions to reduce respondent burden...

In consumer research, the role of the paired preference test appears to be sacrosanct, whether deserved or not. Paired preference simply means putting one product up against another, and instructing the respondent to indicate which one the respondent prefers. The ‘preference’ measure does not show how much one product is liked (or how much more one product is liked versus another). Rather, the ...

Using data on Swedish adolescents, this study examines (1) perceptions of the addictiveness and mortality risk of smoking, (2) the effects of these perceptions on smoking behaviour, and (3) the role of various smoking risk information sources. The average respondent believed that 46 out of 100 smokers would die from diseases caused by their smoking. As to addictiveness perceptions, the average ...

This paper offers a dialogue theory of explanation. A successful explanation is defined as a transfer of understanding in a dialogue system in which a questioner and a respondent take part. The questioner asks a special sort of why-question that asks for understanding of something and the respondent provides a reply that transfers understanding to the questioner. The theory is drawn from recent...

This study is designed to measure readiness among adult distance learner to embrace new technologies in their studies. This study involved 190 adult distance learner from School of Distance Education, UniversitiSains Malaysia as a respondent and the data were collected by questionnaire that adopted from Parasuraman and Colby (2001) [1]. The study was carried out to see whether adult learners ar...

A self-diagnosis inventory is both a response instrument and a tool for an individual to assess his or her risk. Three experiments show that the manner in which a depression selfdiagnosis inventory is administered and constructed affects the manner in which a respondent interprets behavioral symptoms. This in turn affects (a) self-reports of whether the symptoms apply to the respondent; (b) the...