Recently, the social networking applications expand rapidly and attract a lot of users in a short time period. This study attempts to develop a conceptual model to understand the continuance intention in the context of social networking. The conceptual model integrates the post-acceptance model of information system continuance with perceived ease-of-use and perceived usefulness proposed by Bha...

Mobile shopping is increasing in prevalence and has become a necessary part of many people's daily lives. However, one main channel for mobile shopping, mobile shopping applications (apps), has not been thoroughly investigated. This study focused on mobile text advertising delivered from mobile shopping apps using the intention to purchase as the dependent variable for testing its marketing eff...

Consumers have been spoiled by the quality of Halal products available on the market. However, existing literature has lacked recognition for consumer Halal cosmetic products. Therefore, this study enhances the body of knowledge about consumer attitude and intention to purchase Halal cosmetic products. Specifically, this article will discuss the moderating effect positioning has on attitude wit...

Owing to the rapid development of the Internet and information technology in China, the growth of consumers’ purchasing activities in Internet shopping malls has been truly phenomenal in recent years. Taobao.com, Ebay.com.cn, and Paipai.com have 67,360,000 customer to customer (C2C) users and 99% of the market share in China’s C2C market (www.163.com). Dangdang.com and Joyo.com have occupied 87...

Marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. In order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. The present study investigates whether there is a...

Consumers' purchase intention plays an important role in the development of electric vehicle industry. Based on SOR model, this paper investigates factors influencing consumers four dimensions: product attributes, environmental perceptions, charging policies, and subjective norms. The results show that: attributes perceptions may influence consumers' perceived risk, improving performance reduci...

Intangible Cultural Heritage (ICH) souvenir with profound cultural connotation is a new one in China. But there are not much tourists to buy ICH souvenirs. To predict customer behavior, it necessary understand the customers’ intention and its antecedents. The study examined influence of perceived value dimension on purchase moderating role product involvement between them. This conducted an emp...

Egypt is currently one of the leading nations especially in the Middle East region with a well-established e-commerce environment and advanced IT infrastructure, but rapid growth of e-commerce will soon occur in other nations with similar consumption patterns. This study tests a model of antecedents (consumer experience, propensity to trust, reputation, perceived website size, ease of use, perc...

concerns about environmental issues have revealed the necessity of developing changes in the field of consumption and production. Introducing green products as a substitution to common products in the market, which harm to human health and environment and also enriching the culture of green consumption in the society and recognizing effective factors can be solutions for environmental prob...