Although the study of flow has recently received a lot attention, little is published about what factors controllable by firms influence its formation. Furthermore, there is a lack of knowledge between the relationship of website atmospheric cues and flow experience. Using a stimulus–organism–response framework (S–O–R framework) as the theoretical basis, this study examines the impact of consum...

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The focus of this study is to explore the antecedents of online repurchase intention (RI) of university students in Malaysia. The aim of this study is to examine online RI, specifically to examine the impact of prepurchase user perceptions of attributes, pre-purchase user attitudes and postpurchase user attitudes on RI. This study managed to collect 318 completed online questionnaires from inte...

This paper seeks to analyze the influence of consumers’ moral intensity, perceived risks and moral judgment in purchasing pirated software by using the issue-risk judgment (IRJ) model. Moral intensity includes magnitude of consequence, social consensus, probability of effect and temporal immediacy; perceived risks of consumers include financial, performance, prosecution and social risks; and mo...

It has been reliably shown that light is assumed to come from above. There is also some suggestion that light from the left might be preferred. Leftward lighting biases have been observed across various mediums such as paintings, portraits, photographs, and advertisements. As advertisements are used to persuade the public to purchase products, it was of interest to better understand whether lef...

The purpose of this study was to test a structural model to determine which psychosocial constructs affected the purchase intention of athletic team merchandise (ATM). Results from the analyses indicated that the twelve-factor ATM model fit the data from collegiate athletic events well, explaining the various impact factors that lead to purchase intention of athletic team merchandise among spor...

After-sale service quality is a key to differentiating an online seller from numerous others and attracting returning customers. However, new customers cannot readily discern the quality of unfamiliar sellers. Sellers often try to reduce the information asymmetry and signal their quality by ensuring good website interface usability, considering that the website is the main point of contact with...