This study aims to examine the influence of Affiliate Marketing with indicator content marketing, continuous marketing and personal influencers indicators expertise, attractiveness trust in purchasing decisions product choice, brand purchase number purchases on Shopee users South Jakarta. The data collection method used a purposive sampling technique predetermined criteria. analysis multiple li...

Consumer preferences for online purchases are increasing during the pandemic. This paper aims to understand how customers perceive their values regarding shopping. Our study hypothesized that website design attractiveness, e-commerce marketplace reputation, and perceived ease of transaction predictors customer-perceived value, influencing purchase decision. employs a survey with total sample 22...

The purpose of this paper is to find the influence child demographics and parent on family communication patterns for both Indian Japanese children in purchase decision making. In order achieve objectives research, authors have used descriptive research design a survey method collect responses from parents as well expat living India. results study suggest that significant except gender child. M...