نتایج جستجو برای: pricing advertising game theory supply chain complementary stackelberg

تعداد نتایج: 1387227  

Journal: :Rairo-operations Research 2021

This paper considers the issues of pricing, lot-sizing decisions and coordination in a supply chain consisting one original equipment manufacturer (OEM) contract (CM). A Bayesian game accounting for asymmetric information is established to optimize CM’s outsourcing price OEM’s selling price. Stackelberg incorporating yield demand uncertainties subsequently modeled production quantity order quan...

2017
Bin Liu Tao Li Sang-Bing Tsai Marc A. Rosen

This paper investigates the emission reduction performance for supply chain members in both single-channel and exclusive dual-channel cases. Two game scenarios (Manufacturer Stackelberg and Retailer Stackelberg) are examined under different channel structures. Furthermore, we introduce government subsidies as an impact factor of low-carbon strategy adoption. In the single-channel (Case 1), we m...

Journal: :IJORIS 2011
Ue-Pyng Wen Yun-Chu Chen Kam-Hong Cheung

In this article, equal pricing strategies are studied in a dual channel supply chain where a manufacturer sells to a retailer as well as to consumers through a direct channel according to the assumption that the manufacturer commits setting the same retail price as the traditional channel to reduce the channel’s conflict. The authors first analyze the effect of different pricing strategies on t...

2004
Zhaoqiong Qin Jian Yang

We consider a supply chain involving one supplier and one retailer in which a revenuesharing contract is adopted. Under this contract, the retailer can obtain the product from the supplier at a discounted price. As a compensation, the retailer must share his revenue with the supplier at a certain revenue-sharing rate, say r (0 ≤ r ≤ 1), where r represents the portion of the revenue to be kept b...

Cooperative advertising is a cost-sharing mechanism in which a part of retailers' advertising investments are financed by the manufacturers. In recent years, investment among advertising options has become a difficult marketing issue. In this paper, the cooperative advertising problem with advertising options is investigated in a two-period horizon in which the market share in the second period...

2011
Tridib Bandyopadhyay

Using a traditional leader-follower decisional sequence as the manifestation of power structure in a supply chain, this work generalizes extant research in IT security. We propose a game theoretic model to analyze the equilibrium IT security of the supply chain in the Stackelberg game, where the power structure in the supply chain manifests in a natural leader. Our results indicate that a natur...

  Supply chain includes two or more parties linked by flow of goods, information, and funds. In a decentralized system, supply chain members make decision regardless of their decision's effects on the performance of the other members and the entire supply chain. This is the key issue in supply chain management, that the mechanism should be developed in which different objectives should be align...

2017
Bo An

Computational game theory has become a powerful tool to address critical issues in security and sustainability. Casting the security resource allocation problem as a Stackelberg game, novel algorithms have been developed to provide randomized security resource allocations. These algorithms have led to deployed security-game based decision aids for many real-world security domains including infr...

Journal: :IGTR 2016
Fouad El Ouardighi Gary M. Erickson Dieter Grass Steffen Jørgensen

The objective of the paper is to study how wholesale price and revenue sharing contracts affect operations and marketing decisions in a supply chain under different dynamic informational structures. We suggest a differential game model of a supply chain consisting of a manufacturer and a single retailer that agree on the contract parameters at the outset of the game. The model includes key oper...

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