In their article, Yuan and Deng argue that a structural parameter under partial least squares equation modeling (PLS-SEM) is zero if only the same covariance-based (CB-SEM). then conclude statistical tests on individual parameters assessing null hypothesis of no effect can achieve purpose in CB-SEM PLS-SEM. Our response to article highlights relationship they find between PLS-SEM not universall...

The purpose of this study was to determine the effect context through Instagram social media on buying interest Majapahit Chocolate Consumers in Mojokerto, communication chocolate consumers collaboration Mojokerto. , find out Mojokerto Consumer Buying Interest and connections Interest. research hypothesis tested using a Structural Equation Model (SEM) approach based Partial Least Square (PLS). ...

Today’s world is increasingly dependent on technology directly or indirectly. The rapid technological advancement has impacted people to adopt the technology. As cryptocurrency recently commenced, few studies have attempted investigate this use of In study, readiness aspects- Optimism, Innovativeness, Discomfort, and Insecurity are used understand people’s adoption cryptocurrency. A multi-appro...