Consumers often anthropomorphize brands by endowing them with personality traits, and marketers often create or reinforce these perceptions by their brand positioning. Brand personality traits provide symbolic meaning or emotional value that can contribute to consumers’ brand preferences and can be more enduring than functional attributes. Successfully positioning a brand’s personality within a...

The present study investigated the influence of personality on exercise-induced mood changes. It was hypothesised that (a) exercise would be associated with significant mood enhancement across all personality types, (b) extroversion would be associated with positive mood and neuroticism with negative mood both pre- and post-exercise, and (c) personality measures would interact with exercise-ind...

Broad personality traits may be important predictors of health behavior patterns. Two studies are reported which examined the associations between five major personality dimensions and four major health behavior dimensions. Prior associations between health behaviors and neurotic and extraverted personality tendencies generally were replicated. However, Conscientiousness and Agreeableness, two ...

This article presents a social-cognitive theory of personality assessment. We articulate the implications of social–cognitive theories of personality for the question of what constitutes an assessment of personality structure and behavioral dispositions. The theory consists of 5 social-cognitive principles of assessment. Personality assessments should (a) distinguish the task of assessing inter...

In this study, the authors used meta-analytical techniques to examine the relationship between personality and entrepreneurial status. Personality variables used in previous studies were categorized according to the five-factor model of personality. Results indicate significant differences between entrepreneurs and managers on 4 personality dimensions such that entrepreneurs scored higher on Co...

The concept of personality has recently begun to attract a great deal of interest in behavioural ecology. However, there is also a large and mature literature on personality within human psychology. These two bodies of work have developed independently and at present make rather little reference to one another. The current paper has two main objectives. First, we seek to acquaint behavioural ec...

"Personality has different meanings for theologians, philosophers and sociologists, and in psychology it has been used in many ways" wroteGW Allport some 50 years ago.' Writing today, he might well have included epidemiologists amongst those challenged to develop their own approach to the problem of personality. Popularly, personality is understood largely in terms of traits or types using cate...

OBJECTIVE The authors examined the relationship of borderline personality disorder to posttraumatic stress disorder (PTSD) with respect to the role of trauma and its timing. METHOD The Trauma History Questionnaire and the PTSD module of the Structured Clinical Interview for DSM-III-R were administered to 180 male and female outpatients with a diagnosis of one or more DSM-III-R personality dis...

Objective To examine changes in personality disorders and symptomology and the relation between personality disorder variables and treatment outcomes in an adolescent sample during partial residential mentalization based treatment. Methods In a sample of 62 (out of 115) adolescents treated for personality disorders, assessment was done pre- and post-treatment using the Structured Clinical Int...