in the popularity of the Internet, e-commerce more and more into people's daily lives. E-commerce is different from the traditional forms of face to face trading patterns, which requires the users to have a good faith transaction. To detect the user's trustworthiness, models of reputation system have been proposed to the user's credibility to determine whether a transaction is feasible. Based o...

This study applies the information system success model to analyze the website quality of a restaurant (the website of T.G.I. Friday’s as the research case). Website quality was analyzed according to three dimensions: information quality, system quality, and service quality. Customer perceptions related to losses and gains due to website quality were assessed to determine whether such perceptio...

More and more people sell things online and trust is an important factor in online selling. This research is aimed at understanding the roles of trust in online sellers’ continued use of online auction marketplaces. Given the uniqueness of online auction practice, we identify the need for differentiating sellers’ trust in the intermediary and in buyers. A balanced view of cognitive and affectiv...

Purpose – With recent advances in internet technologies, internet of things (IoT) technology is having an increasing impact on our daily lives, and beginning to offer interesting and advantageous new services. The current research aims to develop and test an integrative model of factors determining consumers’ acceptance of IoT technology. Design/methodology/approach – Based on technology accept...

Despite increased concern about the privacy threat posed by new technology and the Internet, there is relatively little evidence that people’s privacy concerns translate to privacy-enhancing behaviors while online. In Study 1, measures of privacy concern are collected, followed six weeks later by a request for intrusive personal information alongside measures of trust in the requestor and perce...

While the importance of customer loyalty has been recognized in the marketing literature for at least three decades, the conceptualization and empirical validation of a customer loyalty model for e-service context has not been addressed. This paper describes a theoretical model for investigating the three main antecedent influences on loyalty (attitudinal commitment and behavioral loyalty) for ...

This study explored the effects of brand trust, perceived fit, and consumer innovativeness on the overall evaluation of vertical and horizontal extensions for fashion brands. Data were collected from 187 female consumers aged 18 or older who were familiar with Giorgio Armani, the parent brand chosen for this study. Regression results showed that brand trust was a positive predictor of the overa...

Ethnic differences in commitment to wed were examined between 46 Hispanics (27 women, 19 men) and 160 Anglos (84 women, 76 men). Although limited by sample sizes, findings indicated that Hispanics and Anglos did not differ, on average, on measures of attitudes toward marriage, perceived family influence, commitment to wed, belongingness, and trust. Hierarchical regression analyses revealed that...

Due to the increased popularity of social networking sites, a new platform called social commerce has emerged. Social commerce facilitates online interactions and user contributions to assist them in conducting commercial transactions. In this study, we rely on risk-return strategy in consumers’ decision making to study drivers and deterrents of social commerce use. We study both purchasing and...