the present study aimed to investigate and identify factors affecting the intention to buy of islamic azad university students to foreign brands of clothing among the students of this university in tehran has been carried out. in which the impact of individual characteristics (unique needs and brand attitude) and normative characteristics of students (normative influence and brand awareness) on...

background: nurses are responsible for maintaining and improving the health and quality of life of patients. therefore, it is important to assess the quality of life of nurses in order to improve it. quality of life is affected by many variables  and among them burnout, perceived social support and psychological hardiness are the leading ones. this study aimed at predicting the quality of life ...

Background. A soccer ball is the principal piece of sports equipment for soccer and original brands compete with each other for a big pie of the market. Objectives. The aim of this study’s interpretive structural model (ISM) was to ascertain the factors that affect the intent to purchase original brand soccer balls. Methods. First, by a study of the literature and by the use of the Delp...

the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision ...