The present study is devoted to the language game as a widespread advertising phenomenon. With reference contextual analysis of games in advertisements, article considers achievements main goals (to attract potential consumers and influence their buying behavior) by virtue various creative means. discusses analyzes different types based on phonetics, lexical grammatical means Russian language. ...

This study aims at finding the types of word-formation processes in online advertisements and analyzing how those are used. The data source was obtained from official shampoo advertising websites YouTube during 2020. It used a descriptive qualitative method by applying theory word ordering proposed several linguistic experts namely O'Grady Guzman (1996), Hatch Brown (1995). From analysis conduc...

This study examines the diction and style of language in commercial advertisements for Nivea beauty products aims to describe explore meanings expressions written advertisements. Data form phrases, sentences, images are analyzed using a qualitative descriptive analysis. The results show that dictions Nivea-UV (予防美容ケア) all directly related vocabulary care. There also borrowed words from English ...

本研究では、言語発達に遅れのある5歳4か月から7歳1か月のASD児3名を対象に支援者がオノマトペを用いたかかわりを行うことで、ASD児の発声や発話に変化がみられるか否かを検討した。さらに、保護者がオノマトペを用いたかかわりを行う条件においても、ASD児の発声・発話が維持または増加するか否かを検討した。その結果、対象児3名とも、オノマトペ条件で応答的発話の生起率と、発話に占めるオノマトペの割合に増加傾向がみられた。また、保護者条件でも、3名の対象児の応答的発話の生起率と発話に占めるオノマトペの割合が維持した。本研究の結果から、オノマトペを用いたかかわりのほうが、ASD児はオノマトペの発話を行いやすいことが示唆された。また、保護者条件でも対象児の発話が維持した。さらに、オノマトペを用いたかかわりは、保護者が実施しやすいことが示された。今後の課題として、オノマトペが発話を促す有効性について...