Abstract In this paper is presented the change request management approach of a web-based application which represents an online marketplace for local producers. Nowadays, all type businesses, working both offline and must. digitalization era, fast development compact platform involves well-established project plan control system.

A lot of studies in the information systems, advertising, and marketing literature have shown that for the past two decades online banner ad click-through rate is decreasing steadily (Idemudia et al. 2007). To address this issue, we develop the Visual Perception Model (VP) for Online Target marketing and then conducted an experiment by manipulating the independent variables (i.e. perceived secu...

With the development of online shopping environment, the “dark side” of online shopping begins to appear. Onlinecompulsive buying behavior has always been a very important research topicin the marketing field. However, the discussion on online compulsive buying behavior by Chinese scholars is limited.Online compulsive buying behavior can be a problem for consumers, families and even harm to soc...

Online advertising has shortand long-term effects. Little is known, however, about which online advertising channel works best to address particular customer groups when shortand long-term effects, are taken into account. We look at the sales effect of search engine marketing (SEM), banner advertising, price comparison advertising (PCA) and coupon/loyalty advertising (CLA) on new and existing c...

Multisensory marketing has been seen as an approach improving advertising effect in the social science, neuroscience, and marketing literature. For examining visual/audio synesthesia, the effect of smelling and tasting an online product, this study first developed design elements of digital video advertising: rational/emotional appeals and fast/slow tempo. Moreover, it strives to investigate em...

Viral marketing has attracted attention from both academics and practitioners. With the rise of usergenerated content (UGC) and broadcasting networks, viral online video advertising campaigns (viral advertising in short) are an emerging trend in viral marketing. Previous literature mainly studied the influence of network structure on viral advertising. Here, we extend such works by decomposing ...

1 Ausgangssituation 2 Grundlage der Untersuchung 3 Theoretische Vorbemerkungen 4 Institutionelle Klassifizierung 5 Bestückungskomponenten von Information-Sites 5.1 Online-Verkauf 5.2 Online-Direct-Marketing/Online-Direct-Mail 5.3 Online-Marketingforschung 5.3.1 Online-Marketingforschung von Rundfunkanstalten 5.3.2 Ergebnisse 6 Evaluierung der Online-Angebote von Rundfunkanstalten 6.1 Erfolgsfak...

Online services and applications extend influencing opportunities to traditional word-of-mouth advertising. Unlike traditional word-of-mouth, the online environment provides certain features, amongst others, anonymity in user-generated content. Further, the personality of online users affects their motivation to actively provide online articulations. This paper focuses on how personality specif...

The purpose of this study is to design and explain the impact pattern of online advertising on actual purchasing (Case Study: Atieh Saba Holding). The study is qualitative based on the objective and data collection process. The population of the study were all marketing and sales experts at Atieh Saba Holding, and among these experts, 10 were selected as the sample. In this study, data were col...