• How does privacy regulation affects the structure of online markets? We empirically analyse effects 2009 ePrivacy Directive in Europe on firm revenues; Firms stayed largely unaffected, but we see some negative large firms only; Larger may offer more than smaller rivals; provide a theoretical model where larger are hit harder by regulation; Privacy is not without costs to businesses, it need d...

The purpose of our research is to identify the critical variables and to develop a new methodology for market segmentation of online game market. Our research tested the model with Korean online game users because Korean online game industry is the frontier of global online game industries. Conclusively, the critical variables are the suitability of feedback, the reality of design, the precisio...

The Internet explosion has revolutionized numerous industries, making online shopping and auctions into profitable business sectors. An increasingly important market sector is the casino industry. The profile and popularity of gambling on an internet casino is evolving rapidly, with the online gambling business seeing significant growth in Europe, Asia and South America. In China, there are twi...

The internet presumably reduces search costs and creates an “efficient” market. Prior research quantifying the dispersion in the electronic market, however, has yielded mixed results. Some recent research has documented very low levels of dispersion in internet attributing it to the use of transaction prices as opposed to posted prices. We revisit this issue using contemporaneous online and off...

In recent years, a number of online labor markets have emerged that allow workers from around the world to sell their labor to an equally global pool of buyers. The creators of these markets play the role of labor market intermediary by providing institutional support and remedying informational asymmetries. In this paper, I explore market creators’ choices of price structure, price level and i...

Information communication technologies (ICTs) have significantly revolutionized travel industry in the last decade. With an increasing number of travel companies participating in the Internet market, low price has become a minimum qualification to compete in the Internet market. As a result, e-service quality is becoming even more critical for companies to retain and attract customers in the di...

E-commerce transactions have a rapid development because of its convenience and flexibility. However, compared to the traditional market, the e-commerce transaction still could not get rid of information asymmetry between the online sellers and online buyers. Adverse selection problems brought by information asymmetry have negative impact on e-marketing and reduce the efficiency of the online t...

Kuxun is an online travel search company in China. This paper describes the transition and innovation of the company’s marketing strategy, from comprehensive information search to online travel search. It shows how Kuxun has successfully achieved strategic market transition from “all-round” to “specialized” through efficient market segmenting, targeting, and positioning (STP). The case also ill...

Understanding and measuring determinants of bid-ask spreads is decisive to clarifying the efficiency of the microstructure of any exchange and general market liquidity. This paper examines the market microstructure of a low liquidity, market maker driven option market, the relations to the underlying securities’ market and the challenges of pricing liquidity. Comparing empirical results with pr...