variable data printing, custom publishing, color printing, visual performance The words in a document are often supported, illustrated, and enriched by visuals. When color is used, some of it is used to define the document’s identity and is therefore strictly controlled in the design process. The result of this design process is a “color specification sheet,” which must be created for every bac...

Los nudges son un mecanismo psicológico que puede inducir cambios de comportamiento en los individuos a bajo coste y, por ello, se han convertido instrumento política pública ha demostrado tener éxito algunos contextos y cada vez es más aceptado. Sin embargo, para dirigir la modernización administración hacia el uso políticas públicas basadas evidencia debe abrazar forma ambiciosa enfoque Econo...

‘Hypernudge’ describes a group of phenomena which occur at the intersection behavioural science and computer science, law. The term been increasingly used in latter field, though sparingly science. As such, ‘hypernudge’ remains largely absent from lexicon, inhibiting field participating within vital discussions surrounding use psychological insights with ubiquitous computing. In this article, I...

No atual contexto de pandemia decorrente do novo coronavírus (covid-19), vivencia-se também a disseminação fake news que induzem os indivíduos um quadro negacionismo e decisões ruins. Neste cenário, conhecer processos impulsionam o ser humano tomar é extrema importância para compreender mais variados aspectos dos comportamentos sujeitos. Segundo estudos Thaler Sunstein (2008), as formas como al...

Abstract Paternalistic nudging and framing aim to correct flaws in deliberation by relying on the same cognitive mechanisms that create those flaws. Regarding some choices as flawed need of correction requires standard correctness. In their well-known book, Nudge , Thaler Sunstein take individual's own “purified” preferences be standard, which is inconsistent with finding behavioral economics i...

An extensive debate has emerged in recent years about the relative merits of behavioral policy instruments (nudges) aimed at changing individual behavior without coercion. In this article, we examine public support for non-deliberative nudges and deliberative compare them to attitudes toward top-down regulation free choice/libertarian options. We also whether both types is associated with perce...