The primary objective of this study was to estimate the willingness to pay (WTP) for a new intervention at the workplace: wholesome canteen takeaways (CTA), i.e. a low fat meal with a large amount of vegetables prepared at the workplace canteen that only requires re-heating. The contingent valuation method was used to elicit the WTP. Two surveys were carried out in Denmark; one large-scale Inte...

We estimate the maximum amount that Danish households are willing to pay for three different types of insurance: auto, home and house insurance. We use a unique combination of claims data from the largest private insurance company in Denmark, measures of individual risk attitudes and discount rates from a field experiment with a representative sample of the adult Danish population, and informat...

Information about willingness to pay (WTP) essentially aims protect consumers from the abuse of monopoly power owned by companies in supply quality products and prices. The consumer's WTP a product can be an appropriate basis determining pricing policy for because he reveal true value or price based on consumer perception. proxy with still meet assumption traditional demand model (Marshallian m...

the lake urmia and its satellite wetlands have been selected as a demonstration site for the united nations development program / global environment facility / department of environment conservation of iranian wetlands project. this project aims to demonstrate reduction of the major threats of this wetland protected area coordinated through an integrated management plan. a choice experiment was...

abstract this paper carried out to study determinants of willingness to pay and ecotourism value of tandoreh natioral park using cross section data of 144 households of dargaz and ghochan and contingent value method and logit model in 2008. results showed that age and entrance offer have negative effect and income have positive effect on willingness to pay for ecotourism in tandoreh natioral pa...