New product launches are often accompanied by extensive marketing communication campaigns. Firms’ allocation decisions for these marketing communication expenditures have two dimensions – across consumers and over time. What makes this problem hard in the case of new products is that consumers are uncertain about the quality of new products and learn about them through marketing communication. ...

As global green trends became more prevalent, green marketing also developed into an important issue. Although prior literature explored the main factors affecting green trust, it was inconclusive as to how environmental friendliness could affect the green trust in green marketing. This study aims to focus on the positive influence of environmental friendliness on green trust, and explore the m...

This paper discusses the application of conventional concept of services marketing in digital library in modern era. The aim of this study to attempt to correlate marketing as a concept to the provision of digital library services. The unique characteristics of information products may demand a new approach to marketing defined as information marketing. In view of the social, economic and techn...

The current study was designed to investigate the post-harvest handling situation in the marketing channel of shrimp/prawn of Bangladesh. A total of 75 farmers, 75 forias, 70 depot owners, 30 auctioneers, 30 commission agents and 20 factory owners were interviewed on the post-harvest and marketing of shrimp/prawn from Khulna, Satkhira and Bagerhat district. Most of the farmers and local traders...

BACKGROUND 'Marketing messages' are the themes used in advertisements to promote products. We explored the frequency of different marketing messages used in food and alcohol advertisements in UK women's magazines and associations with the type and nutritional content of products promoted. METHODS All advertisements for food and alcohol in 108 issues of popular UK monthly women's magazines wer...

PURPOSE To identify the combination of marketing components (i.e., service, price, access, and promotion) of commercial health maintenance organizations (HMOs) that are related to overall enrollee satisfaction. The researchers focus on factors that commercial HMOs control directly--specifically, health care organization and financing. DESIGN Descriptive (mail order). METHODOLOGY This study ...

The goal of this paper is to combine the current theory about marketing channels with combined transport and logistics in order to develop a customer-based and broadly applicable approach to the study of combined freight transport in Europe. Furthermore, this paper seeks to provide an analytical framework as a starting point for the analysis of the performance-in terms of quality-of intermodal ...