Corporate diversification allows for well-hidden financial ties between pharmaceutical and tobacco companies, which can cause a conflict of interest in the development and marketing of pharmaceutical products. In our investigation of tobacco company documents released and posted on the Internet as a result of the Master Settlement Agreement, we have found that these financial ties have fostered...

Dynamic business markets are forcing B2B marketers to create flexibility in their firms. The present study investigates: (1) made-to-stock (MTS) versus made-to-order (MTO, which is considered more flexible); (2) production technology routineness (with nonroutine considered more flexible); and (3) a marketing-based enabler of flexibility, i.e., applied customer knowledge. SEM analysis shows that...

Older people with cognitive impairment and/or dementia may be particularly vulnerable to diminished financial decision-making capacity. Financial capacity refers to the ability to satisfactorily manage one's financial affairs in a manner consistent with personal self-interest and values. Impairment of financial capacity makes the older individual vulnerable to financial exploitation, may negati...

The last three years have brought unprecedented changes in The American Physiological Society and the benefits it provides for its members. The “White Paper,” published by the APS LongRange Planning Committee (7) in 1990, set the stage for these changes. A strategic planning retreat in January 1992 developed the details for new programs and objectives and the means of implementing them, and the...

The estimation of financial savings from reducing telephone calls to an inbound call center appears at first glance to be a simple analytic problem: lower arrival rates enable the call center to staff fewer agents, thus reducing labor costs. However, the actual benefits-estimation problem is trickier. The company's customer base was growing each year; therefore, while our project was focused on...

INTRODUCTION The ability of patients to finalise their affairs at the end of life is an often neglected aspect of quality of life (QOL) measurement in palliative care effectiveness research despite compelling evidence of the high value patients place on this domain. OBJECTIVE This paper describes the preliminary development and evaluation of a new, single-item, end-of-life patient-reported ou...

The marketing function in many companies has come to consume what many believe to be a disproportionately high share of corporate resources, inviting intense scrutiny from corporate cost-cutters. Further, there appears, at a macro level, to be a low correlation between the level of spending on marketing and measures of overall financial performance or competitive position; many firms are gettin...

igh quality services have been shown to be directly linked to increased market share, profits and savings, and generally, service quality is also recognized as a corporate marketing and financial performance driver. Specifically, patients' quality perceptions have been shown to account for 17-27 per cent of variation in a hospital's financial measures such as earnings, net revenue and asset ret...

The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. With recent advances in information and communications technology, especially in social collaboration technologies, both academics and practitioners rethink whether the existing marketing communications performance metrics are still valid in the changing com...