نتایج جستجو برای: marketing innovation is directly related to sustainable competitive advantage

تعداد نتایج: 11613479  

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تبریز - دانشکده ادبیات و زبانهای خارجی 1392

abstract while task-based instruction is considered as the most effective way to learn a language in the related literature, it is oversimplified on various grounds. different variables may affect how students are engaged with not only the language but also with the task itself. the present study was conducted to investigate language and task related engagement on the basis of the task typolog...

Journal: :مدیریت بازرگانی 0
عبدالحسین کرم پور استادیار مدیریت بازرگانی، دانشگاه صنعتی مالک‎اشتر، تهران، ایران الهه اسداللهی دهکردی دانشجوی کارشناسی ارشد مدیریت بازرگانی، دانشگاه شهید چمران اهواز، اهواز، ایران حیدر احمدی دانشجوی دکتری مدیریت دولتی، دانشگاه تهران، تهران، ایران

the purpose of this study is assessing the effects of competitive strategy and technological innovation on export performance based on competitive environment in non metal mineral industry of iran. in this paper, available approaches in the scope of determinants of ep are identified consist of contingency view, relational and resource based view. in this study, we examine relationship between t...

Sports clubs have been encouraged to make a difference to meet customer satisfaction and expectations. Due to the growth of commercialization and professionalism of the sports industry, the capability of sports clubs to create innovation is important. Therefore, the purpose of this study was to study the effect of innovation capability dimensions on innovation performance of sport clubs. The pr...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه بیرجند 1388

a significant problem in multicarrier communication systems is the necessity to reduce the value of papr (peak-to-average power ratio) of transmitting signal. in this thesis we study the effect of the system parameters such as coding and modulation types on papr and ultimate ber in a mc-cdma system. in this study we consider fading channel as well as the nonlinearity of transmitter’s amplifier ...

Journal: :Xinan Jiaotong Daxue Xuebao 2022

This study is designed to explore the influence of marketing strategy on innovation and competitive advantage. Additionally, in this study, elements (product strategy, pricing promotion distribution strategy) were adopted, was used as a mediator. Quantitative approach applied, questionnaire distributed by hand-to-hand method 267 employees working furniture industry basis convenience sample. SPS...

Journal: :توسعه کارآفرینی 0
محمد مهدی طوطی فر طهران پور کارشناس ارشدکارآفرینی، دانشگاه تهران بابک ضیاء استادیار دانشکدۀ کارآفرینی، دانشگاه تهران

the rapid changes in sport industry urge sport investors and entrepreneurs to adopt creative and innovative approaches. in this situation, intellectual property is among the most important organizational assets and the potential success of an organization is rooted in their intellectual capabilities. on the other hand, relying on innovation, small businesses are seeking to improve their perform...

Journal: :مدیریت فناوری اطلاعات 0
محمد حقیقی دانشیار دانشکده مدیریت دانشگاه تهران، ایران معصومه پهلوانی دانشجوی مدیریت صنعتی دانشگاه علامه طباطبایی ، ایران محمد رضا سعدی دکترای مدیریت دولتی دانشگاه علامه طباطبایی، ایران

knowledge creation and innovation is recognized to be of paramount importance to the competitive advantage of organizations in modem economics. this research empirically investigates the creation of new knowledge. to analyze data, we used regression. the results indicate that intention, requisite variety, individual autonomy, project autonomy and redundancy are highly associated with successful...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه شیراز - دانشکده علوم 1392

gol-e-gohar iron ore mine of sirjan in southern part of iran is a large open pit that operates below the groundwater table and during mining operation, dewatering is required to prevent operation processes from flooding. current operation is going on by digging wells in or out of the pit and pumping to prevent flooding. as a result of the former dewatering operation a vast deep cone of depressi...

Journal: :Revista de Governança Corporativa 2022

Purpose of the study: This study aims to analyze relationship between product innovation and strategic resources used by furniture enterprises, under perspective sustainable competitive advantage, with intention identify previous innovation. Methodology/approach: The method in this research is a quantitative descriptive study, through survey, applied 1067 companies Brazilian industry. data anal...

Journal: :مدیریت بازرگانی 0
شهریار عزیزی استادیار مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری دانشگاه شهید بهشتی منیژه قره¬چه استادیار مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی وحید ستار کارشناس ارشد مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی

in highly competitive market of food industry maintaining and increasing market share are results of brand performance. hence detecting the effective factors on the brand performance is crucial in strategic marketing decisions. data gathered by a 36-items questionnaire. the sample was composed of 131 managers and marketing experts in 62 companies in food industry those are located in tehran cit...

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